From Bruce Lee to Kill Bill, the Asics Dojo Pack (a collection of sneakers and apparel) has long been routed in the world of martial arts. So we added another chapter to that long history with a story that merges Western sneaker culture with Japanese culture, through one of the most common examples of East meeting West: anime.

We made an anime trailer to tease the campaign and then released 5 individual episodes over the course of 10 days, before dropping the full film as a shoppable video on the day the Dojo Pack collection dropped.